#ALBION CHELATED CHROMIUM BENEFITS TRIAL#
Fouad referenced a double-blind, placebo-controlled trial from the Women’s Health Initiative (2012), which examined 36,282 post-menopausal women and “found no increased risk of coronary heart disease, heart attack, stroke, overall CHD, colorectal cancer or total mortality, and hints at evidence of a slight protective effect against breast cancer and a reduction in hip fracture.” Additionally, the research showed that women who took dietary supplements with calcium had higher death rates overall.Īdding to this bad press, a 2013 study in JAMA Internal Medicine suggested a high intake of supplemental calcium was associated with an increased risk of cardiovascular disease deaths among men, but not women.Ĭountering these reports, Dr. Referencing a study published in the British Medical Journal in 2013, he pointed to results that linked calcium to increased risk of mortality from heart disease in women. “There certainly has been controversy surrounding calcium in the past year or two,” noted Biotron’s Dr. Negative headlines surrounding supplementation with calcium have impacted sales of what’s still considered the most popular and recognizable mineral supplement among consumers today. “Even in today’s economy, it is important to remember that price is not the only factor that is driving consumer purchases right now.” Focus on health, quality ingredients and unique delivery formats offer promise for the minerals market moving forward. Still, he believes minerals bring value to any finished product.
Paul Dijkstra, CEO, InterHealth Nutraceuticals, Benicia, CA, suggested that “mineral growth will remain virtually on par with the dietary supplement market at-large.” However, shifts in calcium pricing, raw material supply and negative research findings could impact growth projections. Data included sales of iron, zinc, phosphorous, potassium, chromium, cobalt, copper, iodine, fluoride, manganese, selenium, sulfur, sodium and magnesium, but excluded certain calcium supplements and electrolyte formulations. saw modest growth, with $1.09 billion in 2011 climbing to $1.15 billion in 2013.
Overall, 24% of users reported taking calcium in the last 12 months, with 10% taking magnesium and 8% taking iron.Įuromonitor International reported the global mineral supplements market has remained steady in recent years, hovering around $3.6 billion. According to the survey, 98% of Baby Boomers who use supplements reported taking vitamins and minerals 95% of Generation Y, 95% of Generation X and 97% of Elder users also reported vitamin and mineral usage. The Council for Responsible Nutrition’s 2014 Consumer Survey on Dietary Supplements found the vitamins and minerals segment was the highest performing supplement category, compared to specialty supplements, herbs/botanicals and sports nutrition/weight management. “Similarly, for some minerals-like calcium and magnesium-achieving the recommended intakes from diet alone is difficult for many individuals.” “Minerals are nutritionally essential and must come from the diet as they cannot be produced by the body from other basic building blocks,” he explained. Gameil Fouad, PhD, president of Biotron Laboratories, Inc., Centerville, UT, referred to minerals as “the bedrock of the supplement industry,” and predicted the category will remain robust in the future. The body is very efficient at absorbing individual amino acids, and Albion has identified the amino acid glycine as the preferred molecule for creating organic chelated minerals.Mainstays in the nutraceuticals market, minerals deliver clinically backed solutions for consumers looking to safeguard their health. Amino acids are not the only "chelators" available, but they are ideal for minerals. Chelation occurs during the digestive process to facilitate transport of minerals across the intestinal wall so that they may be utilized throughout the body. Chelation is the result of minerals becoming chemically bound to amino acids in a very specific manner. What Makes Chelated Mineral Glycinates So Superior? First we need to understand the chelation process. With 200 mcg per serving, this formula provides 167% of your daily value. This patented Albion Chelated Chromium Glycinate from Albion ensures optimum absorption for superior results. Chromium is America's favorite mineral supplement for fitness and metabolic support.
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